|William P. Moore – President
Bill Moore is president of Moore & Associates, an international consulting firm that provides a range of strategic services and research to global organizations active in recycling and sustainability. Bill’s career as an environmental professional spans almost 40 years. His knowledge base includes all aspects of supply and demand for recovered paper on a global basis.
Prior to establishing his consulting firm, Bill held a series of positions in the chemical, solid waste, paper, and recycling industries. Bill was the founder and Vice President of Paper Recycling International, a joint venture of Stone Container. As Director of Recycling for Waste Management, Inc., Bill was responsible for the startup of the “Recycle America” program, the largest introduction of recycling services in the United States. Earlier in his career, Bill was a hazardous waste expert and at the forefront of US manufacturing’s move to maximize waste reduction through process optimization.
Bill is a sought after speaker on subjects relating to recycling, sustainability, and the business side of environmental affairs. He has frequently published in the field and has authored more than 50 articles over the past 25 years. Bill graduated in Chemical Engineering from the Stevens Institute of Technology in NJ. He has been based in Atlanta for a number of years where, in his spare time, he enjoys major construction projects around the house – plus plenty of travel over and above what his professional schedule demands.
|Daniel S. Gee – Senior Associate
Dan Gee is the President of Recovered Paper Consulting, LLC, a firm designed to provide a variety of services to the paper recycling industry. Dan works independently and also partners extensively with Moore & Associates. Dan has been involved in the Forest Products sector for 38 years, with the past 22 years in paper recycling. He began at Weyerhaeuser in lumber & building product sales, and quickly moved to the paper recycling business in Charlotte, NC. Dan has in-depth expertise in sourcing, sales, and brokerage and has excellent knowledge of the industry in the southeast, mid-west, and northwest, in both US and Canada. After International Paper acquired the Weyerhaeuser brown paper business, Dan managed the national brokerage business and west region sales/brokerage.
Dan has a unique combination of skills and geographic experience in the paper recycling industry, ranging from procurement, sales, and exports to management and leadership. He has particular strength in communication and meeting facilitation. Dan graduated from the University of Washington with a degree in Forest Management. He and his family reside in the San Francisco bay area.
|Susan Cornish, PhD – Associate, Sustainability
As lead of Moore & Associates’ Sustainability Practice, Susan Cornish develops winning strategies for corporate clients in the areas of Corporate Sustainability, Sustainable Packaging/Products, and Recycling. Susan brings 25 years of experience conducting research for Marketing and Communications decision-making. She has in-depth knowledge of new product development, packaging design, messaging, advertising, and market development. Susan has helped many global brand owners in Consumer Products, Energy, Hospitality, Retail, and Technology with product and packaging innovation, new product launches, pricing strategy, re-branding, and communications strategy.
Susan has worked closely with Moore & Associates on recycling and sustainability consulting for several years, using her expertise in quantitative surveys, market analysis, analytics, in-depth interviews, focus groups, and stakeholder workshops. Earlier in her career, Susan taught environmental and economic development courses at the University of Georgia, and worked with environmental community groups and NGOs. Susan has published a number of articles on e-commerce, recycling, and product innovation in trade magazines and academic journals.
|Lon Pschigoda – Associate
Lon is currently the General Manager of Western Michigan University’s (WMU) Paper Pilot Plants where he leads Marketing, Business Development, Strategy, and P/L Management. Lon also works closely with Moore & Associates on the technical aspects of recovered paper use. Lon’s experience prior to WMU includes roles as a process engineer, senior product specialist, product manager, and director of pricing and marketing. His expertise spans specialty papers (Crown Vantage), coated recycled board (Graphic Packaging), integrated packaging (Sonoco), and natural binders (Tate & Lyle).
Lon is an active leader in the industry and participates in the Tappi Coating & Graphic Arts Technical Committee, the Tappi Recycled Fiber Technical Committee. He represents WMU as a subject matter expert on the ISO TC6 (Paper, board, and pulps) working group and NextGen Cup Challenge (McDonalds, Starbucks, Pepsi).
Lon has contributed to the development of the WMU Recyclability Protocols which, in conjunction with the Fibre Box Association and the Sustainable Packaging Coalition’s How2Recycle, have been used by numerous brands and manufacturers to guide product development and certify hundreds of fiber-based products as recyclable
Lon holds a BS in Paper Science & Engineering from Western Michigan University.